NPFL Partners Murphy Ben International To Stream Matches Globally

The Nigeria Premier Football League has unveiled a YouTube live-streaming partnership with Murphy Ben International to expand access to domestic football and improve the league's digital presence.

NPFL Chairman, Otunba Gbenga Elegbeleye, announced the partnership at a signing ceremony, saying it would enable fans to watch selected league matches on internet-enabled devices. Elegbeleye said selected matches would be streamed live and others broadcast later on the official NPFL YouTube channel.

“There will be no more excuses of ‘I didn’t see the match,’” he said.

He said the partnership followed discussions between the NPFL and Murphy Ben International, including meetings in Abuja and a visit by league officials to the company's headquarters in Lagos.

According to Elegbeleye, the initiative goes beyond broadcasting matches and is expected to create new opportunities for revenue generation, commercial partnerships, player exposure and fan engagement.

He said the digital platform would give NPFL clubs greater visibility and provide players with an opportunity to showcase their talent to a wider audience.

The NPFL chairman said Murphy Ben International was selected because of its digital and technical capacity and its shared ambition to improve the visibility of Nigerian domestic football.

Director of Corporate Affairs at Murphy Ben International, Chioma Obioke, said the partnership would focus on broadcasting, storytelling, promotion, fan engagement and commercial development.

“This partnership is not just about the broadcasting of the matches. It is more also about telling, letting the world know what NPFL has been doing,” she said.

She said the initiative would provide an opportunity to tell the stories of NPFL clubs, players, coaches and supporters to audiences in Nigeria and other parts of the world.

Under the arrangement, the league plans to provide live coverage and delayed broadcasts of multiple matches on matchdays through its official YouTube channel. Elegbeleye said the broadcasts would feature professional commentary, graphics, replays, user-generated content and behind-the-scenes material. He also referred to a test run during the final day match between Ikorodu City and Rangers International in Lagos, which he said demonstrated the potential of the production model.

The NPFL chairman said the platform could also provide additional commercial opportunities for clubs through advertising, sponsorships and digital views. He added that increased access to league matches could help Nigerian players gain greater exposure among football followers and stakeholders outside the country.

“And to the fans, this is for you. The NPFL is coming to your screen,” Elegbeleye said.

He said the partnership represented a step towards positioning the NPFL for the growing role of technology and digital broadcasting in global football.

“The future of football is digital, and the NPFL is not going to be left behind,” he said.