Life Fiesta: Life Lager Takes Over the Streets of Aba, Challenging Fans to Compete for VIP Tickets to Flavour Live In Concert

Life Lager Beer is set to light up the Enyimba International Stadium on Sunday, April 5, with Flavour N’abania headlining the highly anticipated Life Fiesta Live In Concert.

Flavour, widely regarded as one of the most influential voices in modern highlife music, is expected to thrill fans with his catalogue of party anthems, energetic stage presence, and signature waist whining dance moves that have made him a fan favourite across generations.

Ahead of the main concert, Life Lager is bringing excitement directly to the people through the Flavour Street Challenge, an interactive activation taking over the streets and airwaves of Aba. Fans are invited to sing along to their favourite Flavour chorus or complete missing lyrics for a chance to win exclusive VIP tickets to the concert.

Participants also stand a chance to win tickets to Flavour’s AfroCulture Experience at the O2 Arena in London this May, expanding the celebration beyond Nigeria and reinforcing the global reach of Eastern Nigerian culture.

The concert forms part of Life Lager’s wider Big Fiesta platform, an initiative by Nigerian Breweries Plc designed to create shared cultural experiences through music, community, and celebration.

Speaking on the concert, Brand Manager Chukwuemeka Chieki said Life Lager has remained deeply connected to moments of celebration, particularly across Eastern Nigeria, noting that the partnership with Flavour reflects a shared commitment to promoting cultural pride and authenticity.

He encouraged fans to come out, sing, dance, and celebrate in true Aba style, describing the event as an opportunity for people to experience music, culture, and community in a uniquely vibrant atmosphere.

Fans are encouraged to gather their friends, warm up their vocals, and prepare for an immersive live music experience.

The Life Fiesta Live In Concert holds on April 5 at Enyimba International Stadium, Aba.

Fans can follow @lifelager_ng for updates on the Big Fiesta campaign and upcoming activities.